William and Mary School of Business

Industry FAQ Answers

1. Question: Which database should I use for basic industry overviews, reports and news?

Answer:

 

2. Question: How do I research an industry? 

Answer:

 

3. Question: Which industry/market sources are global in scope?

Answer:

 

4.   Question: Where can I find statistical sources for industry research?

Answer:
  • Bloomberg
    • BI, Bloomberg Industries, and hit GO

Government and organization statistical resources:

5.      Question: Where can I find industry financial data, analysis, and tools?

Answer:

 

6.   Question: Where can I get a SWOT Analysis of an industry?  

 Answer: SWOT stands for 'strengths, weaknesses, opportunities, threats'

  • Business Monitor International
    • Select your country from the top blue bar
    • choose an industry or sector using the lefthand menu.
    • In the orange box on the right, choose Latest PDF or Past Issues for an industry report by geography that includes SWOT analyses.
    • For more on finding SWOT analyses in Business Monitor International, see this video: www.youtube.com/watch?v=dUibA8i_fuA
  • ProQuest ABI/INFORM Global
    • Browse, Industry and Market Research, Just-Series Market Research Reports, Browse by Industry OR Browse by Subject, SWOT Analysis
    • Keyword search (e.g., beverage industry SWOT)
  • OneSource
    • Strengths and weaknesses

 

 7.   Question: Where can I find listings of SIC and NAICS codes?

 

Answer:

  • NAICS North American Industry Classification System
  • SIC Standard Industrial Classification System

 

8.  Question: Where can I find out what companies are in an industry?

 Answer:

 

9. Question: Where can I find associations for an industry?

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10.  Question:  Where can I find information on industry trends/forecasts?

Answer:

11. Question: Where can I find a PEST/PESTLE analysis?

Answer:

A PEST/PESTLE analysis examines factors affecting the Political, Economic, Social, and Technological, Legal and Environmental landscape around your industry or company.

  • Business Monitor covers country risk with political, macroeconomics, business environment