The marketing curriculum instills in students the theory and reality of consumer behavior, global marketing, and marketing research.  Further, the program improves students' critical thinking skills and how they analytically approach a business situation. 

Interested in marketing?  Join William & Mary's chapter of the American Marketing Association!  Launched within the last year, W&M's AMA has brought speakers to provide insight into the world of marketing.  Some speakers this past year include:

• GEICO
• Merrill Lynch
• News Media Strategies
• Nancy Lund, VP Marketing for Phillip Morris

Pursue your interest in marketing and get involved - check out W&M's AMA today!

The major in marketing teaches students the business perspective and psychological perspective of marketing in today's world. 

• Learn about global marketing
• Improve your understanding of pricing policies, advertising, and publicity
• Understand the psychology of consumer behavior

A concentration in marketing helps students to understand the consumer perspective on products, pricing changes, and product placement.  The marketing concentration:

• Provides a consumer context to business and marketing decisions
• Improves interpersonal and communication skills
• Emphasizes creativity and analytical skills